OVERVIEW:
Video reel used for our sales team to promote opportunities with buying media space inside prestigious markets within our network of private jet airports.
ROLE/SCOPE:
Motion Graphic Designer. Reviewed materials supplied from markets and sales team. Research insights with marketing team on how they’d like to talk about our opportunities to potential leads within our private aviation markets. Scripted a narrative showing highlights, music options/tones, and style frames before moving onto next steps in developing a storyboard. Lastly handling the full motion design workflow with After Effects / Premiere Pro, focusing on creating dynamic transitions and visual consistency.
CHALLENGES / SOLUTIONS:
One challenge was maintaining smooth animations while working with multiple complex assets; I optimized the workflow by pre-composing and organizing layers efficiently, ensuring a polished final product. Another challenge was to keep workflow efficient through the critque and review process when undergoing feedback from major stakeholders to make sure the entegrity of the video still kept it’s consistancy in maintaining smooth animations and transitions within scenes.