OVERVIEW:

For Clear Channel Outdoor, I developed a comprehensive branding guideline focused on the utlization of motion and video content, designed to streamline client recaps and company communications.

ROLE/SCOPE:

Created templated assets, materials, and resuable files, providing clear direction and structure so that anyone with the right software could produce consistent, on-brand motion and video content to compliment the companies 2023 brand refresh.

CHALLENGES / SOLUTIONS:

The main challenge was ensuring consistency across multiple teams/corporate leaders and content types; I solved this by designing flexible templates and detailed guidelines, making it easy for others to follow and maintain brand standard.