OVERVIEW:
This project took place onsite at the OAAA event in Boston, where staged speakers interviews were recorded and published online throughout the live event in May 2025. The content was build around a structured set of four interview questions designed for a fast-turnaround social and digital distribution.
ROLE/SCOPE:
I worked directly with the VP and Director of PR/Social at Clear Channel Outdoor to design and build templated motion animations for the interview conent. My responsibilities included creating flexible, reusable animation templates that could be quickly applied across multiple speakers while maintaining brand consistency and visual polish.
CHALLENGES / SOLUTIONS:
The primary challenge was designing templates that were both visualy strong and efficient enough to supoort rapid production during a live event. I solved this by building modular, easy-to-deploy animation systems that allowed the team to quickly update speaker names, questions, and branding without slowing down the publishing workflow.
The 2025 OAAA Conference featured a group photo with celebrity speaker Charlie Day, whose lively talk on advertising creativity was a highlight, capturing the energy driving the OOH industry.